On the 26th of September, His Royal Highness, Crown Prince Frederik of Denmark, visited Guangzhou, China, to celebrate the ongoing 2017 Denmark-China Tourism Year. Seeking to make Denmark a preferred travel destination for Chinese travellers, the event aims to show interesting sides of Denmark from food to lifestyle, and from culture to design. Following 14 prosperous years in the Chinese market, LINDBERG is proud to help promote the continued Danish-Chinese relations.
As the only eyewear brand By Appointment to the Royal Danish Court, we at LINDBERG were honoured to receive His Royal Highness for a peek inside our universe.
Our new visual merchandising campaign is now being launched at selected LINDBERG dealers across the globe.
Inspired by the art movement neo-plasticism, which dates back 100 years, we have designed a campaign with a classic LINDBERG touch.
Altering the primary colours and using them in a variety of dimensions, the asymmetrical horizontal and vertical lines become apparent. The design allows ultimate customisation in the composition of elements, as each square is designed to connect with the others across their physical boundaries. A concept also recognised in our eyewear designs where any frame can be constructed with different components in different colours.
The combination of various geometric shapes that are just as characterised by what is not there; the gaps between them, resembles an effect also seen in the design of many of our newest models where cut-outs are a distinct feature.
The result catches the eye at a distance as well as up close where details of different textures and materials appear.
LINDBERG air titanium rim Raymond col. P10/K24 Design: Dissing+Weitling /LINDBERG · Patented
We're excited to be featured in DANSK magazine's photo series "Yours Forever". This time around, the fashion-forward magazine takes us back in time styling contemporary designs with a spur of nostalgia.
LINDBERGs classic aviator shapes suit the scene just right, exemplifying the vast selection of styles, shapes and colours available in our range of luxury eyewear.
Quality conscious Cabello is currently the 12th most streamed artist on Spotify, particularly known for her global hit "Havana". Choosing one of our lightest frames ever, the rimless design provides optimal line of vision and extreme comfort in any situation – even on stage in NYC in front of thousands of viewers.
Step through the holiday haze and get back to work. In their December issue, IDEAT magazine China provides inspiration for your office look.
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Setting the stage in the place where most of us spend most of our time, IDEAT’s photoshoot “When we work together” puts an experimental spin on the work scenarios we take part in playing out every day.
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Follow the lead to give an edge to your office by matching and mismatching fashion and design pieces, and top it off with a statement by adding LINDBERG to the mix.
On December 2nd, in Financial Times' How To Spend It Magazine, you could get inspired for devilicious Christmas presents with "Eclectibles" on page 24.
Amongst the handpicked, exclusive ideas to put under the tree this year, were LINDBERG træ+buffalo titanium 1823. Now you know what to get your special someone, or maybe just how to treat yourself for the holidays.
In times of change, it is fundamental to stay relevant. When what we do is no longer enough to stay in the game, we adapt, we move, we revolutionise.
As our lives are increasingly digitalised, it became necessary to rethink our city library.
In this fourth and final episode of the #OurAarhus series, we present to you:
Dokk1: for the city, its people and the bay
As a place that unites all of those who seek knowledge and fellowship, the new city library also holds citizen’s services, public event facilities, study halls, playgrounds, and much more.
The importance of promoting a sense of a close community is manifested in one of the central art pieces, Gong. A 7,5 metres bronze bell, which only sounds when new parents activate it straight from the maternity ward at the city’s hospital.
At LINDBERG, we like to believe our eyewear also helps bring people together and bring out their creativity, by making eyewear that makes the wearer feel comfortable in spite of having to wear glasses. A frame so light and perfectly fitted you barely notice it, with a customised design that suits you - sleek, elegant, invisible - or colourful, playful and bold.
Bridging the gap between the bay and the city, “Dokk1” brings to mind what used to be the purpose of the area: docks for shipping, which is also resembled in the ship-like shape of the construction.
Below decks, Elmgreen & Dragset’s art installation Magic Mushrooms beautifully illustrates how Dokk1 is integrated in the city, and how it has upended the way we think of libraries.
Sketched by Aarhus-architects, Schmidt Hammer Lassen, the design of Dokk1 is far more futuristic than it is classic, nevertheless, it follows the minimalist traditions of Danish design. Constructed in sustainable and durable materials such as concrete, stainless steel, wood and glass, the expression is modern, minimal, raw, yet refined.
With this we finish the #OurAarhus series. We hope you enjoyed seeing Aarhus through LINDBERG-eyes.
In this third episode of the #OurAarhus series, we present to you:
Aarhus – a city in nature
Where modern architecture and classical design meets the breeze of the ocean and whispers from the woods.
Isbjerget, the Iceberg at newly etablished Aarhus Ø
Nature has always been a part of our existence. Even though we are creating more ways to move further away from it, nature continues to play a large part in our lives, and studies show that our health, wellbeing and creativity is highly dependent on our relationship to nature.
In this time of digitalisation, bringing nature back into our everyday lives seems more important than ever. That’s but one of the reasons why LINDBERG uses natural materials in our designs with utmost awe and respect.
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What we like to refer to as the smallest big city in the world, offers much more than world-class architecture and art. The natural surroundings are key to the city’s identity, and there are endless opportunities to get that really deep breath of fresh air.
Less than a mile away from the city’s centre, natural forests open up towards the bay and its small beach areas. Lakes, streams and marshland stretches west of the city, dividing it between northern and southern hillsides.
Every major establishment is beautified by surrounding parks and recreational areas bringing our everyday life closer to nature.
We believe seeing things in a different light is beneficial to creativity and good for the soul. What better way, than to view the city in full panorama through all the colours of the rainbow?
In this second episode of the #OurAarhus series, we present to you:
ARoS Aarhus Art Museum
Inaugurated in 2004 as Aarhus Art Musuem’s 4th location since 1859, ARoS is designed by world-renowned Aarhus architects, Schmidt Hammer Lassen.
On top of the immense quadratic construction, a floating rainbow skywalk acts as a beacon to people out and about in the city. Inviting visitors to see the city in any nuance imaginable, Your Rainbow Panorama presents us with a choice to make any day more colourful - just like the choice of endless colour options titanium gives to your LINDBERG frame.
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Ólafur Elíasson, the Danish-Icelandic artist behind Your Rainbow Panorama
Unlike the solid, yet simple red brick and glass exterior, the interior of the museum, with its bright white colours, allows light to be reflected through all ten levels of the construction. Sweeping round curves accentuate each storey, which are all connected by the softly inclining, spiralling staircase.
ARoS, the viking word for Aarhus, also alludes to the Latin word ars, which translates to art, thereby underscoring ARoS as a work of art inside out. Another great draw of the museum’s collection is Boy, a 4.5 metres tall glass fibre sculpture of a young, crouching boy. The remarkable attention to detail, such as the surface of the skin and the depth of the eyes almost brings the boy to life. if it wasn’t for the gargantuan proportions one could be led to think the boy was real.
Inspiration comes from many places, and our city is but one of many sources in our creative processes. Where you come from is deeply rooted in who you are, and we are proud to say that LINDBERG comes from Aarhus. A city of modern architecture with a classic touch.
In this first episode of the #OurAarhus series, we present to you: Aarhus City Hall.
Conceived in 1937 by Danish design icons, architects Arne Jacobsen and Erik Møller, and furnished by the infamous Danish furniture designer, Hans J. Wegner, the City Hall of Aarhus is a true trademark of Danish design tradition and Aarhus as a city.
Marked for preservation in 1994, Aarhus City Hall is a timeless classic, inspired by quality, minimalism, aesthetics and functionality – just as we are at LINDBERG.
Originally thought as an extremely minimalistic, unadorned concrete building with flat roofing, insistent requests from local politicians and the public to make the building more pompous, made the architects adapt the design. Roofs were elevated, the façade was beautified, and a 60-meter tower was added to the plan, resulting in City Hall as it stands today. A testimony to the origin of Danish design.
The exterior is clad with Norwegian marble and green verdigris copper, at times making the building blend in with the white skies and shades of bright blue and grey. Inside, herringbone parquet floors made of rare Danish marshland oak in combination with light beech walls and panels gives a luscious and luxurious impression, topped off with polished brass banisters.
The 60-meter tower includes a 43-piece carillon, which was recently renovated for the occasion of Aarhus European Capital of Culture 2017. Three times a day an ancient medieval melody chimes through the surrounding areas reminding passers-by of the city's understated, modernist hallmark.
We are pleased to introduce you to one of the newer members in our LINDBERG family: LINDBERG strip3p titanium. A fresh take on our rimless eyewear combining the light look and feel with bolder titanium temples.
No rivets, no screws, no solderings. Just 3 titanium pieces: LINDBERG strip3p titanium.
For the opening night of Saturday Night Live's 43rd season, Ryan Gosling hosted the famous US based show, attracting viewers from all over the world.
As usual, a solid line-up of sketches lit up the show and fired up the crowd. One of them starred Mr. Gosling himself casually wearing a classic pair of LINDBERG air titanium rim.
In the sketch, Gosling goes nuts over the lack of consideration for aesthetics in the art work for world-wide blockbuster movie, Avatar. Cracking up audiences, Mr. Gosling certainly shows an eye and care for detail, which we at LINDBERG can relate to.
Soon starring in the new Blade Runner 2049 movie, let's hope we soon get to see much more of Ryan Gosling in LINDBERG, because what a pair the two make.
Last week, Their Royal Highnesses, the Danish Crown Prince Couple, visited Tokyo to mark the 150th anniversary of diplomatic relations between Japan and Denmark. On the first day of their visit, the Crown Prince Couple joined an ECCO Walkathon, where the Crown Prince sported LINDBERG eyewear during the 5,7 km walk in support of two Japanese NGOs.
As another part of the royal visit, the Crown Prince Couple lead a Danish business and cultural promotion campaign revolving around the theme: Gateway to the Future. The close relations between Denmark and Japan in both business and culture, is a natural result of a shared passion for quality, innovation and design, which we at LINDBERG consider core characteristics of our identity.
As the only eyewear brand by Appointment to The Royal Danish Court, LINDBERG took part in the event, and was honoured to welcome H.R.H. Crown Princess Mary for a peek inside the LINDBERG universe.
As “hygge” becomes a global lifestyle, people all over the world start talking about Danish culture and history of design in the pursuit of understanding why Danes are considered the happiest people on earth. Chinese trendsetters are now jumping on board making the Danish design fever reach new distances.
In the famous design magazine, IDEAT, an article titled "Touch the Light of the Fairy Kingdom" showcases the country of Denmark to its readers. Introducing LINDBERG's design concept, the magazine brings the only eyewear brand By Appointment to the Royal Danish Court to readers favouring Danish design.
Lifestyle magazine, THE GOOD LIFE, presents their take on Denmark and how LINDBERG fits into the heritage of Danish design:
“LINDBERG advocates minimalistic design and is a good example of fine Danish craftsmanship.”
Visiting the most northern tip of Denmark, Skagen, where the North Sea meets the Baltic, THE GOOD LIFE's journalist had the opportunity to experience why the Danes hold nature so dearly. Conveying "hygge" to their readers, THE GOOD LIFE explains how they not only learned about Danish nature, but also about the nature of Danish design and its philosophy of aesthetics.
Selena Gomez stepped out on the streets of sunny NYC last week. Wearing her bronze LINDBERG sun titanium 8204, she sported a casual cool look with blue jeans and chic red stilettoes.
Needing no introduction, Selena Gomez is topping the Instagram charts with more followers than anyone else world wide – a whopping 127 million. Besides singing her way to the top of the charts she is currently starring in an upcoming Woody Allen project. But Gomez is known for going off the charts on a whole different level – she was the first person to rock the social media world and reach 100 million followers on Instagram. She's our fetish for sure.