january 2017

Meryl Streep spotted in LINDBERG acetanium

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American actress and singer Meryl Streep was recently spotted in LINDBERG acetanium. The Oscar, Emmy and Golden Globe-winning star will be honored with the Human Rights Campaign's (HRC) Ally for Equality Award, in recognition of her longtime support of the LGBTQ community, in February.

The actress, who was last seen on the big screen this summer in “Florence Foster Jenkins,” will be presented with the award at the 2017 HRC Greater New York Gala, slated for Feb. 11 at the Waldorf Astoria in New York.

 

july 2017

LINDBERG sunnies in retro shoot with Wallpaper

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Inspired by looking back - and having a "Clear View" of the present - Junior Fashion Editor, Lune Kuipers, masters a retro "Twiggy" fashion look with a modern twist: LINDBERG sunglasses 8401 and a rollneck to get in the "Swing" of things. 

available in 4 different colours
july 2017

Kourtney Kardashian Cannes wear LINDBERG sun

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Not only can she wear LINDBERG sun 6550 - she wore it with true French Riviera sixties style, yachting and enjoying the sun in Cannes during the annual Film Festival.

 

june 2017

Insider WIRED life with LINDBERG

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LINDBERG sun 8313 – titanium wired with "transparent edges and mirrored lenses, will ensure the wearer looks their best this summer". In the July/Aug issue of Wired Magazine you can see more insider tips "LINDBERG focuses on stylish, high-quality craftsmanship and luxury design."

LINDBERG sun 8313/802 col. C01/PU9 and col. C06/P60

 

june 2017

The dimensions of Denmark

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Last week we had the pleasure of leading an exclusive press tour to Denmark for Korean, Japanese and Chinese fashion and design magazines. We gave a selected group of top editors a feel, a view and a taste of Denmark. We experienced Danish culture, nature, cuisine and of course our common greatest passion; clever design and high quality materials. All of which are sources of inspiration for the LINDBERG design team, when developing the eyewear designs of tomorrow. 


This was all in pursuit of understanding the Danish mentality, the Danish "hygge" (coziness) and why the Danes are among the happiest people on earth.  

may 2017

Discreet and understated in Frankfurter Allgemeine

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No more flashy logos and brand names. According to the German newspaper and magazine Frankfurter Allgemeine, the term "less is more" is key when choosing fashionable sunglasses for the 2017 summer season.

Recent years have brought us endless amounts of plastic sunglasses with huge brand names plastered across the sides. But not anymore. The trend this summer is discreet and understated metal frames. A pair of sunglasses should prove its value by its clever design and craftsmanship not by its name alone.  

 

LINDBERG 8402 col. GT

This style from the Danish brand LINDBERG is a good example hereof. The metal of the frame is very thin, which is – by the way – one of the really big trends in sunglasses for this summer. With a very slim metal frame without any lettering, it epitomises the cool, nameless glasses of today.

may 2017

Danish Prime Minister visits LINDBERG flagship store in Chengdu

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The Danish Prime Minister Lars Løkke Rasmussen paid an official visit to China on May 2-5. He was invited by the Chinese Premier Li Keqiang. On the first day they visited the city of Chengdu, where LINDBERG was honored to receive the Prime Minister.

Nikolaj Schnoor, Managing Director asia + pacific introduced the very first Asian LINDBERG flagship store located in Chengdu – "Dací Optics". The two Danes discussed the increasing hype of Danish design in China. The Prime Minister expressed his appreciation for the popularity of LINDBERG in China and encouraged LINDBERG to continue the efforts to promote Danish products in China. 

april 2017

chicglamstyle.com models "delicious LINDBERG sunglasses"

 

When we visited Optical Papadiamantopoulos in Kifissia, Greece in January we had the pleasure of meeting influencer, model and creative director, Rachel. One of Rachel's obsessions is sunglasses. With her being nicknamed Ra-Y after the sun - it's also a must to own a pair with every outfit. Rachel has spring fever and on her blog chicglamstyle.com you can see her fashion videos modelling LINDBERG.

8401/409 col. K175/GT

There are a few fashion accessory staples that are must-haves for all fashion gurus. From head to toe, these accessories are absolutely crucial when building any street style wardrobe. There is a cardinal accessory that is too often over-looked; uber chic sunglasses. Every style maven knows never to leave the house without a pair of sunnies to complete the look. Sunglasses are just as crucial as dainty gold rings and the staple Chanel handbag. There is one brand in particular that has delicious sunglasses for all to adorn any outfit with: LINDBERG.

8408/409 col. K192/GT

 

april 2017

Get ready for "caliente el sol" with Joan Smalls

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Summer and sun is just around the corner. Do as Puerto Rican super model Joan Smalls. Pack your LINDBERG sunnies, bikini and find the nearest pool and ray of sun. Joan is wearing LINDBERG sun 8307

 

Ready set go – and snap away for social media.

 

march 2017

An eyewear brand with an ingenious concept

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A pleasant conversation took place between LINDBERG and Men's Fashion Magazine Esquire Thailand. When Nikolaj Schnoor, Managing Director asia+pacific of LINDBERG, was asked to compare LINDBERG to a person, things got really interesting. "LINDBERG would be a person striving for perfection, a person with a constant drive, a person who aims to be above and beyond all limitations by improving himself every day, and even if it’s only for one or two percent. If you are doing it every day, you will surely see the result." said Nikolaj.

Cameron col. K24/GT
Design: Dissing+Weitling / LINDBERG · Patented

 

These words explain how LINDBERG works on production, from design to manufacturing, paying much attention to developing excellent materials and finding the best solutions for every single concern about eyewear. The exciting discreet design concept and high quality craftsmanship wins the credit from Esquire as "an eyewear brand with an ingenious concept".

 

 

INTERVIEW

THE DANISH DESIGN

LINDBERG is considered to be one of the world’s leading brands of eyewear, known for its luxurious and specific Danish design, and its “screwless system” selling point. In this interview, Mr. NIKOLAJ SCHNOOR (MANAGING DIRECTOR ASIA+PACIFIC) has revealed to us, along with his own charming gags, the ingenious concept and the wide vision of this eyewear brand.

 

ESQ:  Will there be any new exciting products coming out soon?

Nikolaj: Of course, I think the excitement of our new collection lies in its timeless elegance. This collection is not affected by changing fashion trends. It’s very important when you offer luxury items, to make sure they stay trendy years after being bought, regardless of time.

 

ESQ: Where is LINDBERG’s  biggest market?

Nikolaj: America and Germany.  For Asia:  it’s  China, Japan, and Korea. But Thailand also has a good sales volume. I think Thai people love brands with a story to tell and attention to quality, and that has made our brand well known in Thailand. 

 

ESQ: What’s your market strategy for Thailand?

Nikolaj: We are working closely with our small circle of selected authorized retailers. We only have around eighty authorized retailers spread across Thailand: in Phuket, Chiang Mai, Hua Hin and Bangkok. We basically let our authorized retailers be our specialists. It’s like a tailored suit shop. Our selected opticians know how we think and what concept we have. In addition, we are working together with fashion influencers and magazines, which share our passion for high quality.

 

ESQ: If LINBERG was a person, what would he be like in terms of character?

Nikolaj: LINDBERG would be a person striving for perfection, a person with a constant drive, a person who aims to be above and beyond  all limitations by improving himself every day, and even it’s only for a one or two percent. If you are doing it every day, you will surely see the result.

 

ESQ: Do you have a favorite model of eyewear? 

Nikolaj: Nothing in particular. When you are working with glasses every day, you can sometimes get bored. I have been in the business for a long time. So I change my glasses every month, sometimes every 3 weeks, to keep it exciting. Or I change them for special occasions, like an important meeting or a situation that requires a dress-up.

march 2017

LINDBERG in a contrasting avant-garde DANSK fashion shoot

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In the latest Spring/Summer fashion shoot for DANSK Magazine LINDBERG n.o.w. 6547 and strip 9724 are in posh company with other chic brands portraying our ever contrasting world which DANSK calls: "Avant-Garde Realism". DANSK plays with the transparent and the more visible look amongst LINDBERG styles as a trademark of the company's lightness and diverse span within the different models. Double bridge is obviously not to miss this season. See more LINDBERG n.o.w and LINDBERG strip 9700

march 2017

Rawbible and LINDBERG – hand in hand about craftmanship

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Rawbible – a manifesto for quality, passion and craftsmanship – newly released in Berlin during fashion week shares the same passions as LINDBERG. Therefore, it was a natural match when LINDBERG was asked to be amongst other unique high end brands that endeavour to create value and longevity. 

 

From its base in a former lathe factory incongruously squeezed into a quiet small-town residential road in tranquil little Denmark, one of the world’s leading eyewear design companies has been shaking up the world of what’s possible with modern glasses. It all started in the early 1980s when optometrist Poul-Jørn Lindberg couldn’t find any lightweight glasses that he liked, so he decided to start developing and making his own, using just titanium wire to hold the lenses in place.

Every LINDBERG frame is a determined statement about aesthetics, technical innovation and impeccable craftsmanship and everything they do is steeped in the Danish design tradition of discreet, classic elegance and carefully engineered simplicity. This balance of fashion and function results in ultra-lightweight frames, customised to fit every face for good looks and maximum comfort. LINDBERG’s design-driven mindset means that they can do more with less. They have taken away the screws, rivets and welds, and pared off every milligram of superfluous weight, resulting in supremely comfortable eyewear designs that sometimes weigh less than 2 grams.

The LINDBERG of today is run by the son, Henrik Lindberg, who trained as an architect, which has rubbed off big time on his way of considering eyewear, and all the processes and details associated with its passage from LINDBERG workshops to the proud new owner. LINDBERG isn’t going to get much bigger – that’s something Henrik Lindberg has made a clear decision about. Instead, they’re all about continuing to do the one, same thing – making amazing eyewear even better. LINDBERG is determined to live up to its basic mantra that if you’re going to do something, it’s worth doing it exceptionally well.

february 2017

Globe Specs awarded Best Store

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Yesterday our old friend and loyal LINDBERG retailer, Mr. Okada from the retro-chic eyewear hotspot, Globe Specs in Tokyo was honored "Best Store" at the international eyewear fair, MIDO in Milan.

The BESTORE Award was created by MIDO to honor the optical stores with ideas that shape trends, where originality, innovation and an exciting atmosphere promote a unique shopping experience. 

Original interior design and product display, maximization of client interaction, effective communication and visual merchandising were all taken into account by the international panel of experts, who decided the winner of the prestigious international award for the most innovative and amazing optical store.

february 2017

Optical Papadiamantopoulos, Greece celebrated its 20 year collaboration with LINDBERG

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Fashion blogger, Despina Isopoulou, visited Optical Papadiamantopoulos in Kifissia, Greece for the celebration of its 20 year collaboration with LINDBERG. Despina writes on her blog: youstrikemyfancy.com: "a vast variety of its collection for women, men and kids – you will LOVE those, I promise you - is waiting all design junkies for a sur mesure experience" 

LINDBERG sunglasses were her instant craving and she loved how all are tailor made – no mass production here.

Read her full post here.

 

february 2017

Reflect on your alter ego with SPECTR

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Fashion photographer Stefan Dongus made LINDBERG eyewear the corner stone of his latest spread "alter ego" in the international eyewear fashion magasine SPECTR.

"For this issue's cover production, we kind of went overboard - with mirrors and reflections and all - especially considering that we only needed four images after al. But since we had already set up the entire photo shoot, why not make use of it for some more pics? In search of proper line of eyewear to display in this moody setting, the latest creative offering from designer label LINDBERG proved the perfect match. Every season, the Danish eyewear mainstay turns heads with new, forward-looking ideas at all the eyewear tradeshows. Plus, we had just received a top secret preview of their 2017 offering - and the frames were real beauties. With their understated, sleek form language and LIINDBERGs signature reduced-to-the-max designs, they fit our photo shoot art style like hand in glove. Which one is your alter ego?"