Rawbible – a manifesto for quality, passion and craftsmanship – newly released in Berlin during fashion week shares the same passions as LINDBERG. Therefore, it was a natural match when LINDBERG was asked to be amongst other unique high end brands that endeavour to create value and longevity.
From its base in a former lathe factory incongruously squeezed into a quiet small-town residential road in tranquil little Denmark, one of the world’s leading eyewear design companies has been shaking up the world of what’s possible with modern glasses. It all started in the early 1980s when optometrist Poul-Jørn Lindberg couldn’t find any lightweight glasses that he liked, so he decided to start developing and making his own, using just titanium wire to hold the lenses in place.
Every LINDBERG frame is a determined statement about aesthetics, technical innovation and impeccable craftsmanship and everything they do is steeped in the Danish design tradition of discreet, classic elegance and carefully engineered simplicity. This balance of fashion and function results in ultra-lightweight frames, customised to fit every face for good looks and maximum comfort. LINDBERG’s design-driven mindset means that they can do more with less. They have taken away the screws, rivets and welds, and pared off every milligram of superfluous weight, resulting in supremely comfortable eyewear designs that sometimes weigh less than 2 grams.
The LINDBERG of today is run by the son, Henrik Lindberg, who trained as an architect, which has rubbed off big time on his way of considering eyewear, and all the processes and details associated with its passage from LINDBERG workshops to the proud new owner. LINDBERG isn’t going to get much bigger – that’s something Henrik Lindberg has made a clear decision about. Instead, they’re all about continuing to do the one, same thing – making amazing eyewear even better. LINDBERG is determined to live up to its basic mantra that if you’re going to do something, it’s worth doing it exceptionally well.