october 2017

Commemorating 150 years of Japanese and Danish relations


Last week, Their Royal Highnesses, the Danish Crown Prince Couple, visited Tokyo to mark the 150th anniversary of diplomatic relations between Japan and Denmark. On the first day of their visit, the Crown Prince Couple joined an ECCO Walkathon, where the Crown Prince sported LINDBERG eyewear during the 5,7 km walk in support of two Japanese NGOs.

As another part of the royal visit, the Crown Prince Couple lead a Danish business and cultural promotion campaign revolving around the theme: Gateway to the Future. The close relations between Denmark and Japan in both business and culture, is a natural result of a shared passion for quality, innovation and design, which we at LINDBERG consider core characteristics of our identity. 

As the only eyewear brand by Appointment to The Royal Danish Court, LINDBERG took part in the event, and was honoured to welcome H.R.H. Crown Princess Mary for a peek inside the LINDBERG universe.

october 2017

Danish design fever hits the Chinese trendsetters


As “hygge” becomes a global lifestyle, people all over the world start talking about Danish culture and history of design in the pursuit of understanding why Danes are considered the happiest people on earth. Chinese trendsetters are now jumping on board making the Danish design fever reach new distances.


In the famous design magazine, IDEAT, an article titled "Touch the Light of the Fairy Kingdom" showcases the country of Denmark to its readers. Introducing LINDBERG's design concept, the magazine brings the only eyewear brand By Appointment to the Royal Danish Court to readers favouring Danish design.


Lifestyle magazine, THE GOOD LIFE, presents their take on Denmark and how LINDBERG fits into the heritage of Danish design:

LINDBERG advocates minimalistic design and is a good example of fine Danish craftsmanship.”

Visiting the most northern tip of Denmark, Skagen, where the North Sea meets the Baltic, THE GOOD LIFE's journalist had the opportunity to experience why the Danes hold nature so dearly. Conveying "hygge" to their readers, THE GOOD LIFE explains how they not only learned about Danish nature, but also about the nature of Danish design and its philosophy of aesthetics.

october 2017

Selena Gomez goes LINDBERG


Selena Gomez stepped out on the streets of sunny NYC last week. Wearing her bronze LINDBERG sun titanium 8204, she sported a casual cool look with blue jeans and chic red stilettoes.

Needing no introduction, Selena Gomez is topping the Instagram charts with more followers than anyone else world wide – a whopping 127 million. Besides singing her way to the top of the charts she is currently starring in an upcoming Woody Allen project. But Gomez is known for going off the charts on a whole different level – she was the first person to rock the social media world and reach 100 million followers on Instagram. She's our fetish for sure.

See more sun

september 2017

Royalty visits LINDBERG in Guangzhou


On the 26th of September, His Royal Highness, Crown Prince Frederik of Denmark, visited Guangzhou, China, to celebrate the ongoing 2017 Denmark-China Tourism Year. Seeking to make Denmark a preferred travel destination for Chinese travellers, the event aims to show interesting sides of Denmark from food to lifestyle, and from culture to design. Following 14 prosperous years in the Chinese market, LINDBERG is proud to help promote the continued Danish-Chinese relations.


As the only eyewear brand By Appointment to the Royal Danish Court, we at LINDBERG were honoured to receive His Royal Highness for a peek inside our universe.


september 2017

LINDBERG shines with #59 Magazine at Lake Como


In the 18th issue of #59 Magazine LINDBERG sun titanium 8305 is taken on a grand tour in an Alfa Romeo 6C 2500 SS along the Italian coastline.

"Two icons of design and craftsmanship together at Villa d'Este" were the words from the artsy, niche black and white publication #59 Magazine which covers everything from world affairs to art, politics to music, business to wealth, from icons to rebels.

Embrace the nostalgic chic 50's feel with the glamorous LINDBERG sun titanium 8312 which will leave you feeling like Rita Hayworth or Marilyn Monroe. Or find your inspiration in the Alfa Romeo's sleek curves and take the neat LINDBERG sun titanium 8305 for a spin. Expect heads turned and hearts stopped.

model 8312/802 colour C06/PGT-SL53   ·  model 8305/802 colour C01/PU9-SL02


september 2017

LINDBERG "beauties" in Monocle's Fashion Briefing


In Monocle's September issue, their fashion team has spotted LINDBERG's new take on premium eyewear: træ+buffalo titanium. On page 183 you see three out of LINDBERG's four wood-horn styles available. From above: 1818 olive wood and medium brown buffalo horn, 1828 ebony wood and light brown buffalo, and finally 1823 dark brown buffalo horn and padouk wood. The last and fourth wood-horn option, not pictured here, is smoaked wood and dark brown buffalo horn.

"While purely wooden frames can sit a little heavy, the wood-horn blend means that these beauties are lightweight and flexible."

See more women's styles here and men's styles here

september 2017

Masked ball in Berlin


One of our treasured partners in Berlin, maske & maske, were almost granted the exclusive company of LINDBERG celebrities, Brad Pitt and Meryl Streep last week. Though they didn’t show up in person, professional dancers embodied their characters wearing masks, and helped make the grand opening of the brand new optical store, maske & maske, tiergarten unforgettable.

This is maske & maske’s second optical store and it is quite fittingly situated in Berlin’s up-and-coming pulsating Art Street, Potsdamer Strasse. With LINDBERG Interior Design it brings the neat and sleek LINDBERG philosophy to the design-savy and fashion-forward Berliner crowd.

To congratulate the owners, Birgit and Georg Maske, on the beautiful optical store, LINDBERG CEO Henrik Lindberg and his wife Tina proudly attended the celebrations along with the Danish ambassador Friis Arne Petersen and wife, selected friends, bloggers and press from Berlin.

Photo courtesy of GLUT Berlin
july 2017

LINDBERG sunnies in retro shoot with Wallpaper


Inspired by looking back - and having a "Clear View" of the present - Junior Fashion Editor, Lune Kuipers, masters a retro "Twiggy" fashion look with a modern twist: LINDBERG sunglasses 8401 and a rollneck to get in the "Swing" of things. 

available in 4 different colours
july 2017

Kourtney Kardashian Cannes wear LINDBERG sun


Not only can she wear LINDBERG sun 6550 - she wore it with true French Riviera sixties style, yachting and enjoying the sun in Cannes during the annual Film Festival.


june 2017

Insider WIRED life with LINDBERG


LINDBERG sun 8313 – titanium wired with "transparent edges and mirrored lenses, will ensure the wearer looks their best this summer". In the July/Aug issue of Wired Magazine you can see more insider tips "LINDBERG focuses on stylish, high-quality craftsmanship and luxury design."

LINDBERG sun 8313/802 col. C01/PU9 and col. C06/P60


june 2017

The dimensions of Denmark


Last week we had the pleasure of leading an exclusive press tour to Denmark for Korean, Japanese and Chinese fashion and design magazines. We gave a selected group of top editors a feel, a view and a taste of Denmark. We experienced Danish culture, nature, cuisine and of course our common greatest passion; clever design and high quality materials. All of which are sources of inspiration for the LINDBERG design team, when developing the eyewear designs of tomorrow. 

This was all in pursuit of understanding the Danish mentality, the Danish "hygge" (coziness) and why the Danes are among the happiest people on earth.  

june 2017

LINDBERG joined Danish Royal Visit to Sweden


On the 29th of May the Danish Crown Prince Couple headed a Danish business delegation to Sweden. LINDBERG was amongst the participants. The theme for the export promotion was Livable Scandinavia and included business programs for companies providing solutions and products within healthcare, sustainable cities and modern lifestyle.

The Crown Prince Couple participated in the entire business program and supported the activities of the Danish companies in Sweden. LINDBERG had the pleasure of discussing our Danish eyewear design, handcraft and newest models and initiatives.

may 2017

Discreet and understated in Frankfurter Allgemeine


No more flashy logos and brand names. According to the German newspaper and magazine Frankfurter Allgemeine, the term "less is more" is key when choosing fashionable sunglasses for the 2017 summer season.

Recent years have brought us endless amounts of plastic sunglasses with huge brand names plastered across the sides. But not anymore. The trend this summer is discreet and understated metal frames. A pair of sunglasses should prove its value by its clever design and craftsmanship not by its name alone.  


LINDBERG 8402 col. GT

This style from the Danish brand LINDBERG is a good example hereof. The metal of the frame is very thin, which is – by the way – one of the really big trends in sunglasses for this summer. With a very slim metal frame without any lettering, it epitomises the cool, nameless glasses of today.

may 2017

Danish Prime Minister visits LINDBERG flagship store in Chengdu


The Danish Prime Minister Lars Løkke Rasmussen paid an official visit to China on May 2-5. He was invited by the Chinese Premier Li Keqiang. On the first day they visited the city of Chengdu, where LINDBERG was honored to receive the Prime Minister.

Nikolaj Schnoor, Managing Director asia + pacific introduced the very first Asian LINDBERG flagship store located in Chengdu – "Dací Optics". The two Danes discussed the increasing hype of Danish design in China. The Prime Minister expressed his appreciation for the popularity of LINDBERG in China and encouraged LINDBERG to continue the efforts to promote Danish products in China. 

april 2017

chicglamstyle.com models "delicious LINDBERG sunglasses"


When we visited Optical Papadiamantopoulos in Kifissia, Greece in January we had the pleasure of meeting influencer, model and creative director, Rachel. One of Rachel's obsessions is sunglasses. With her being nicknamed Ra-Y after the sun - it's also a must to own a pair with every outfit. Rachel has spring fever and on her blog chicglamstyle.com you can see her fashion videos modelling LINDBERG.

8401/409 col. K175/GT

There are a few fashion accessory staples that are must-haves for all fashion gurus. From head to toe, these accessories are absolutely crucial when building any street style wardrobe. There is a cardinal accessory that is too often over-looked; uber chic sunglasses. Every style maven knows never to leave the house without a pair of sunnies to complete the look. Sunglasses are just as crucial as dainty gold rings and the staple Chanel handbag. There is one brand in particular that has delicious sunglasses for all to adorn any outfit with: LINDBERG.

8408/409 col. K192/GT