Danish design fever hits the Chinese trendsetters
As “hygge” becomes a global lifestyle, people all over the world start talking about Danish culture and history of design in the pursuit of understanding why Danes are considered the happiest people on earth. Chinese trendsetters are now jumping on board making the Danish design fever reach new distances.
In the famous design magazine, IDEAT, an article titled "Touch the Light of the Fairy Kingdom" showcases the country of Denmark to its readers. Introducing LINDBERG's design concept, the magazine brings the only eyewear brand By Appointment to the Royal Danish Court to readers favouring Danish design.
Lifestyle magazine, THE GOOD LIFE, presents their take on Denmark and how LINDBERG fits into the heritage of Danish design:
“LINDBERG advocates minimalistic design and is a good example of fine Danish craftsmanship.”
Visiting the most northern tip of Denmark, Skagen, where the North Sea meets the Baltic, THE GOOD LIFE's journalist had the opportunity to experience why the Danes hold nature so dearly. Conveying "hygge" to their readers, THE GOOD LIFE explains how they not only learned about Danish nature, but also about the nature of Danish design and its philosophy of aesthetics.