Trend in China: Danish style
“Head held high, yet low-key maintained” That’s what how high-end lifestyle magazine TATLER describes LINDBERG. In the column “Business Talk” of the latest issue of TATLER China, LINDBERG’s Managing Director of Asia Pacific, Nikolaj Schnoor, was interviewed about the great efforts LINDBERG has put into the Asian market. The challenge was big as barely anyone had heard about the brand 13 years ago, LINDBERG never stepped back on winning more loyal followers of its brand spirit – the combination of functionality and great design aesthetics of Danish style.
What attracts people to be loyal fans of LINDBERG is its refined details and extreme comfort. For this reason the brand is also the sole appointed eyewear brand by the Danish royal family. Her Majesty Queen Margrethe was one of the first loyal supporters of LINDBERG since 1987 when she first began wearing LINDBERG, followed by His Royal Highness, Henrik, Prince of Denmark, Danish princesses and other members of the royal family. By appointment to the Royal Danish Court, LINDBERG tells its unique understanding of Danish style.
Her Majesty Queen Margrethe II of Denmark – wearing LINDBERG Spirit